Category Archives: Uncategorized

Want lead-free food? Visit the first “Barro Aprobado” restaurant in Mexico

Across Mexico every day, millions of meals served in homes and restaurants come with an extra, unseen ingredient — toxic lead. Want lead-free food? The Casa de Campo restaurant, housed in a 260 year-old building in Cuernavaca’s historic downtown in Morelos state, is … Continue reading

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A Toxic “Craft” Village in Vietnam Cleans Up (VIDEO)

Every day, trucks full of used lead-acid batteries from cars, motorbikes and other vehicles are brought in from across Vietnam to the rural village of Dong Mai in the agricultural heartland of Vietnam. Dong Mai is one of thousands of toxic “craft” villages … Continue reading

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Soccer Field Transformed From Toxic Lead Dump To Safe Play Space

In Cinangka, Indonesia, a playground near the primary school was so toxic that parts of the field had lead levels that measured 123 times above the World Health Organization (WHO) standard. Hundreds of children were getting posioned everyday, running around … Continue reading

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Homero Aridjis’ Heartfelt Plea For A Lead-Free Mexico

Renowned poet, novelist and environmental activist Homero Aridjis has long been an active and eloquent voice for Mexico.  We are honored that he is speaking out in support of our recently-launched “Barro Aprobado” project to solve Mexico’s 500 year-old tradition of beautiful but deadly … Continue reading

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Fact Sheet: Mexico’s 500-year-old problem (Infographic)

Over 70% of the population of Mexico—an estimated 80 million Mexican men, women, and children—have blood lead levels above the WHO standard. The lead poisoning comes from their use of traditional Mexican pottery—the colorful plates, pots and other wares that you … Continue reading

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The Story of Seynabou Mbengue and the Five Children She Lost

*Click here to read the story of Seynabou Mbengue. Seynabou Mbengue is a member of the poisoned poor. The poisoned poor live and work in some of the world’s worst polluted places. Often they are not aware that their community is … Continue reading

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Q&A with “Slumdog Millionaire”: Dev Patel on his Belated Birthday Present – A Pure Earth

Happy Birthday Dev Patel! Just three days after Patel’s 24th birthday on April 23, the young actor/activist helped Blacksmith launch a new campaign called Pure Earth at the inaugural Pure Earth benefit gala in NYC. Patel called Pure Earth “the … Continue reading

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What Does A Pure Earth Look Like to Susan Sarandon, Anne Hathaway, Yoko Ono…?

What does a Pure Earth look like to you? This is what it looks like to Susan Sarandon, Anne Hathaway, Yoko Ono, Faith Ringgold and our other friends and supporters. PURE EARTH extends our deepest appreciation to the artists and celebrities … Continue reading

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Tools of the Trade: The XRF Finds Toxic Hotspots in 30 Seconds

It is a small but powerful tool.  The handheld XRF (X-ray fluorescent) analyzer can identify toxic particles in soil in about 30 seconds, allowing remediation crews to quickly locate and determine the extent of any contamination, and potentially begin life-saving cleanup without … Continue reading

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Pollution: 17 Facts That Might Surprise You

Think you know about pollution? Here are 15 facts about toxic pollution that you might not have known about. Pollution is the #1 cause of death in the developing world.  It kills about 10 million people a year. Pollution causes … Continue reading

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